Naturino was launched in 1988 by Falc, a company that produces and distributes shoes for children, men and women all over the world. Naturino‘s feature an exclusive soft support called the “Sand Effect” system that ensures correct growth and the ideal support to children’s feet.
The Falcotto line is especially designed for children who crawl alogo-naturinond take their first steps, and offers a line of shoes that protect the feet of babies andtoddlers while ensuring full freedom of movement and proper development.
Thanks to innovation and outstanding design, in just a few years Naturino became the reference point in children’s shoes. High quality fashionable products, where styling and technical innovation are the result of ongoing collaboration with paediatricians and direct and continuous dialogue with mothers.
Naturino shoes are available at all the best specialised stores and the most exclusive fashion boutiques all over the world.


In 1974 the first Falc workshop was opened in Civitanova Alta. Since then 40 years have passed and the company is now a global and modern reality, whose products are famous all over the world.
Excellence, style and innovation: these are the qualities that make the Group’s brands successful highly appreciated brands all over the world; Naturino with its Naturino “sand effect” system, Voile Blanche for its focus on design, workmanship and materials. The Falc head office is in Civitanova Marche, and the Group has a sales network of branch offices on leading world markets such as the United States, Canada, France and China


We’re ready for the summer wearing our favourite Naturino shoes. Our destination?
An endless holiday at most entertaining and colourful destinations all over the world. Fly far away, with airplane prints for the boys and butterfly prints for the girls.
An explosion of colours and themes, featuring this season’s must prints, on canvas and leather. Everyone on board… We’re ready to go!






In London, take a walk in Kensington Garden, wearing beautiful shoes with paint splash effect prints, in canvas and leather versions, where even the bottoms are splashed.
In Miami, wear a pair of canvas shoes with tortoiseshell or pineapple print, and in the Keys islands a pair of shoes with a delightful floral print.
In New York, the skyline of skyscrapers become geometric patterns for linear designs on printed digital effect fabrics. Fabrics are mixed: leather and canvas or delavé, rope inserts on soles inspired by the latest grown up fashion trends.


But what are our favourite destinations? For boys a safari in Africa, armed with a smart-phone and camera hunting for wild animals, wearing shoes in warm natural colours, like a real explorer: khaki, beige and brown, scattered with animal prints.
While romantic little girls take a stroll along the promenades of the French Riviera choosing cool delicate pastel colours, like blue, grey, pale pink or laminates in classic gold or silver versions.
There is also time for a holiday in the South, with Naturino comfortable shoes in vitaminic colours such as yellow, orange or red, alone or combined, with fluo laces and even contrasting or tone-on-tone stitched applications on the side in the more elegant versions.