here are areas in Italy that enclose sensitivity and experience assets, passed down for generations. Perfect manufacturing chains that became over time landmarks for those who are looking for excellence in the world. When it comes to socks, since the post-war years the District of Brescia around Lake Garda saw the birth and development of the best companies in the field. It is here that, in 1949, Loris Stori created his company, aiming to a specific goal from the very beginning: quality. The respect of “Quality without compromise” is an imperative that still accompanies every moment of the hosiery factory, which over the years has maintained delicate craft passages together with innovation, investing in technology and diversifying the offer side by side with famous designers.
TRADITION AND INNOVATION
Born with the men’s socks, Story Loris in the early 50s extends its production to baby and child socks, then completes its range with collections for women, gaining leadership in the luxury hosiery. Other projects followed the stockings: underwear, sleepwear and beachwear 0-14, both with its own brand and under the brand La Perla, men’s underwear and finally knitwear and clothing for children. Since Autumn/Winter 2015-2016 Story Loris has been also manufacturing and distributing licensed collections of La Perla women’s and men’s socks/hosiery.
FROM CONCEPT TO QUALITY CONTROL
The internal Style office is coordinated by Barbara Stori, granddaughter of the founder, who follows the collections of socks for the owned brand and for the prestigious prêt à porter brands who have entrusted the Company for the realization of their lines.
The constant cooperation with the style teams of the most prestigious Made in Italy fashion brands and international designers, who sometimes require special fittings and meticulous controls in terms of fit and strength, is a further incentive for the enrichment of the corporate know-how.
THE ART OF EMBOROIDERY
Embroidery is an ancient art that has been handed down from generation to generation.
It is a very important phase of the process for Story Loris, still totally handmade by experienced embroiderers. A precious moment that allows to customize the stocking with flowers, rhinestones, bows and trims, which are characteristics of the brand.
After choosing the colors of the season, the most classic for the newborn, the more fashionable for the junior, the materials are selected: lace, chiffon, velvet, satin, crepon, pearls, rhinestones … that will be laser cut and processed to become a nice decoration for baby’s booties and stockings for the little ones.
THE BEST OF FINE FIBERS
Innovative collections and the best quality can be obtained only through a careful selection of the finest raw materials. Today Story Loris can count on qualified suppliers that provide the best in cotton, silk, cashmere and merino wool, providing a “Made in Italy” path from the yarn. For mercerized Egyptian cotton the top of the range is chosen. It is purchased raw and later dyed in the most used colors, allowing an absolute uniformity of production. For cotton and wool socks a special technique combines the natural fiber to polyamide, so that the nylon remains inside the fiber and is not in direct contact with the skin. Among the raw materials stands out then a worsted cashmere and silk yarn, obtained from longer fibers, which with an extraordinary softness ensures greater resistance.